VidMob’s Intelligent Creative Platform uses AI to analyze digital ads and then provide meaningful, actionable insights on the creative to make those ads work better. A challenging economy, continuing signal loss and squeezed resources mean it’s more critical than ever for ads and content to create connections and drive business impact. VidMob compares creative data to KPIs like clicks, purchases and view-throughs to inform teams on what’s working in their ads and why, making creative more accountable to a company’s bottom line.
 
Learn how Rob Roy helped VidMob craft a narrative for its high-growth, ever-evolving product offerings—aligning with business objectives in a way that spoke the language of the industry and its buyers.​