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RUCKUS offers exceptionally resilient connectivity and Wi-Fi solutions for the most challenging environments, such as hotels, schools, public spaces and apartment buildings. The company had been acquired by multiple parent companies since its inception, and by the time it was established as a division of CommScope, the RUCKUS brand had become lost in the shuffle. In order to get the help it needed to reclaim leadership, the RUCKUS team brought in Rob Roy.
 
After a successful brand reboot and kickoff that leveraged their new narrative and vision, RUCKUS General Manager Bart Giordano stated, “We’ve enjoyed working with the Rob Roy team from day one. They asked us probing questions, took our feedback but pushed back where it was important, and most importantly, they helped us find a narrative that’s authentic and true to who we are and what we can do for our customers.”
 
If you’d like to learn how Rob Roy helped RUCKUS articulate its differentiated connectivity experience, please download our case study.

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