B2B tech companies are facing a crisis of trust. Rob Roy Consulting recently commissioned a survey of 500 B2B tech buyers in the U.S., and 77% of those surveyed believe that although tech vendors try to be honest, many if not most of them fall short. The question is, how do tech companies convince prospective customers that they're one of the honest ones? Which marketing and communications channels do B2B tech buyers trust most to inform their decisions? And what else can tech vendors do to generate positive word of mouth?
Tech vendors are now presumed guilty until proven innocent. The data indicates that a new trust model is emerging. Find out more about the signals of trust that shape your sales. Read the Executive Summary