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  • Home
  • About Rob Roy
  • Services
  • Client Experience
  • Perspectives
    • VidMob: Intelligent Creative That Works
    • Marketing Budget Cuts and Boosts: A Silver Linings Playbook
    • RUCKUS: Reclaiming Leadership
    • Thankfulness and Giving in 2022
    • CentralSquare: Re-ENGAGED in 2022
    • How Do You Walk Your Walk?
    • Mental Health Awareness
    • Persuasive Storytelling and the Human Impact of Innovation
    • The Truth about Culture, Coaching and Corporate Performance
    • Congratulations, Tantalus
    • Giving Thanks in 2021
    • Trusted Advisor Framework: Rob Roy Interview
    • Pathways to Conviction: The Impact of Fear on Decision-Making
    • Persuasive Storytelling Part 2: The Process, Pitfalls and Perils of Narrative Development
    • Harnessing the Power of Myth in Corporate Narratives: The Persuasive Storytelling Model
    • When It Comes to Purpose, Walk the Walk
    • Happy Thanksgiving!
    • Congratulations Surescripts
    • Using Fear to Hone Purpose
    • AIM + Design Principles
    • Building a Persuasive Strategy
    • The Art and Science of Persuasive Storytelling
    • A Principled Stand
    • The Power of Purpose
    • Connection Re-Imagined
    • Marketing in a Time of Fear
    • Persuasive Communications When Remote
    • The Power of Conviction
  • Insights
  • Contact Us
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February 14, 2022

Congratulations, Tantalus, on your first acquisition as a public company

Tantalus is a long-time Rob Roy client, providing mission-critical smart grid solutions for public power and electric cooperative utilities across North America and the Caribbean Basin. As the world looks to both electrify and decarbonize every aspect of life, Tantalus' purpose-driven solutions will become critical to how this sector of the power industry adapts. In recent years, Tantalus has experienced steady, meaningful growth, with a near-99% retention rate with the utilities that leverage its services. In 2021, the company went public on the Toronto Stock Exchange (TSX: GRID) and achieved a milestone of over 200 utilities in its user community. And just this month, Tantalus made its first acquisition as a publicly-traded company, buying the shares of Congruitive, a software company that helps the smart grid operate as one intelligent, operable system.

With these new capabilities, Tantalus will enable public power and electric cooperative utilities to digitize their grids, allowing them to adapt to the increasing demands of electric vehicles (EVs) and distributed energy resources (DERs) such as solar panels, as well as boost resilience in the face of extreme weather events.
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Rob Roy has supported Tantalus throughout all these milestones: developing their narrative, refining their market strategy, honing their investor messaging, and coaching their sales teams. We are proud of the work we have done on behalf of such a purpose-driven company. If you would like to learn more about Tantalus' achievements and the ways in which Rob Roy was part of them, please download our case study.
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​Rob Roy Consulting, Inc.  |  1 First Street, Suite 6 , Los Altos, CA 94022