Rob Roys Approach

Organizations of all kinds work with Rob Roy to find their persuasive power. Whether you’re marketing to customers, leading employees, influencing influencers or wrestling with regulators, what matters is believing in what you’re saying. Because purpose persuades. Conviction convinces. And when truth is on your side, there's no such thing as an unwinnable fight.

The Five Services

We engage clients with five discrete services, 
each with their own set of teachable methodologies.

Storytelling

Storytelling

Persuasive storytelling, messaging and narrative development

Presenting

Presenting

Speaker training, presentation coaching and media training

Coaching

Coaching

Executive leadership  coaching and trusted advisor training

Speaking

Speaking

Keynote speaker, 
panel moderator, and workshop facilitator

Transformation

Transformation

Helping executives lead teams through change and disrupt markets

Rob Roys Time-Tested Methodologies

Rob Roy teaches and uses time-tested techniques and methodologies,
and intellectual property:

Heroes Journey

Hero's Journey

Five-chapter storytelling model based on
The Hero’s Journey

Principles

Persuasive Principles

Proven tenets of persuasion based on earning trust

AIM

AIM

AIM construct for persuasive messaging: Audience, Impact, and Message

Hype Cycle

Innovation Story Cycles

Framework for adapting stories as innovations and expectations shift

Trusted Advisor

Client Leadership

Advanced consulting techniques for leading executives and clients

Ready to get started? Contact us today.

Connect