March 15, 2022
The Truth About Culture, Coaching and Corporate Performance
By: Guryan Tighe
People looking for a new job right now care a great deal about company culture and values and how that company will treat them.
There is a trend of companies expressing their care for how employees feel and are treated.
Companies are responding to this shift in potential employees’ desire for a strong, healthy company culture.
Your Purpose Serves as Your North Star
Ensuring your company is aligned around a guiding business purpose can help you stay on track towards growth, profitability, and employee fulfillment. When your entire organization knows where it’s supposed to be headed and why, that empowers them to think creatively and ingeniously overcome obstacles, rather than sticking with some paint-by-numbers tactics devoid of purpose.
Your Values Enable You to Walk Your Walk
Many organizations have their values up on the walls or in brand guidelines – however, where else do they appear? Are they measurable? Are they practiced and reinforced? Are they included in reviews? There’s a hidden danger to all this talk about purpose, and that is if all this talk remains just talk. Companies can’t just pay lip service to a sense of purpose and consider the task complete. They have to exemplify it in their behavior, from the top of the organization right down to the front lines. It has to be authentic and integrated into the culture. Companies have to walk the walk, not just talk the talk. Because if we don’t live our purpose, customers, employees, and other stakeholders will see right through it. Values are how to ensure to walk your walk.
Creating Shared Agendas as a Bridge to Community
We can find new possibilities when we’re able to integrate business decisions and purpose with that of the people and institutions around us. A way to do this is by identifying the shared agenda. The driving factor is to shift the focus from win-lose (defeating other) to defeating the challenge in a manner that everyone benefits. This contributes to the trust of the relationship. And here again, purpose plays a pivotal role. You can create a win-win environment with partners and alliances who have common purpose and are on the path to becoming more productive and engaged.
There are teachable techniques and frameworks for many of these questions. And there are times when the best thing to follow is your own intuition, instinct, and sense of integrity. That’s why executive coaching is so valuable. It gives you the opportunity to: