Our mission is to make business leaders more persuasive
through the power of authenticity and purpose.
through the power of authenticity and purpose.
Meet our relentlessly resourceful trusted advisors — here to help you succeed.
Founder & CEO
Josh is a marketing consultant and leadership coach who has worked with high-growth companies globally for more than 15 years. He was originally trained as a criminal prosecutor, and since then he’s been a market analyst, a WPP agency CEO, and a data science startup CMO. In January 2017, he founded his own consulting firm, Rob Roy Consulting, based on the belief that authentic purpose and personal conviction are the foundations of all persuasive communication. He helps business leaders and organizations of all kinds become more authentic and persuasive with customers, employees, investors, policymakers and influencers.
Josh was the first to transpose Joseph Campbell’s “Hero’s Journey” into a persuasive storytelling model in the late 1990s. Soon thereafter he developed a series of new evidence-based frameworks to determine core persuasive strategies for marketing campaigns and technology thought leadership. He applied these frameworks to his work with Facebook, LinkedIn, and several other innovative brands worldwide. These innovative approaches to persuasive storytelling, rooted in both classic rhetoric and modern neuroscience, earned him a Top 25 Innovator Award from the Holmes Report in the fall of 2014.
Over the years, Josh has developed more than 100 narratives and coached dozens of C-suite executives at companies such as Activision Blizzard, Deloitte, Dolby, Ellucian, Etisalat, Facebook, Ford, Haier, HP, Hyundai, Jabil, LinkedIn, McKesson, Nissan, Oracle, Redscout, SK Telecom, Sony, Surescripts, Symantec, Tantalus, Tata Communications, VMware, Yahoo!, and many others. He’s served on a variety of advisory boards for tech startups and not-for-profit organizations, and has taught courses in persuasive communication and innovation strategies for the Stockholm School of Economics, Boğaziçi University in Istanbul, and the StartX accelerator program at Stanford University. He’s also spoken at events such as Advertising Week, Cannes Lions, Gartner Symposium, Forrester Marketing Forum, LinkedIn TechConnect, Mobile World Congress, and Techonomy.
Josh holds degrees in English and History from UCLA, a minor in theology from Oxford, and a law degree from UC Hastings. He’s a frequent author and speaker on the topics of marketing innovation and human intuition. He is also a graduate of the internationally accredited CTI professional coaching program and is a certified Toastmaster. He named his firm Rob Roy Consulting in honor of his grandfather, a stuntman for Roy Rogers who became an international sales and marketing executive, and who taught Josh about the power of personal conviction and helped him overcome crippling shyness in his youth.
Senior Associate & Fear Technician
Guryan Tighe is an experienced executive coach, workshop leader and communications strategist. Driven by her fascination of human psychology and self-awareness, she created a model for people to identify their purpose by examining what they fear. As well as her expertise as a “Fear Technician,” Guryan is a published author, contributing chapters on Fear as Your Treasure Map and The Importance of your WHY in The Better Business Book: 100 People, 100 Stories, 100 Business Lessons To Live By (Volume 3 & Volume 4).
Guryan has served as the Head of Speaker Development at Jolt, working to reinvent the learning experience, and Partner of Speakeasy Strategies, a strategic communication advisory firm where she led influencer relations and messaging & positioning. Prior to that, she was Chief Culture Officer at Highwire PR. Guryan received her coaches and leadership development training from The Coaches Training Institute (CTI).
Christopher Lane is a seasoned creative professional with over 25 years of experience in various agency and in-house roles. In addition to forming successful creative strategies, he’s a hand-on executor with experience in creative design, copywriting, storyboarding, team-building and project management. Chris has worked across print, digital, video and social mediums for global B2B companies across sectors such as financial services, technology, professional services, and consumer brands.
Chris began his career as a graphic designer in the printing industry in San Francisco, then transitioned to the agency world before moving on to the client side. His agency work included design and creative strategy work on such clients as Microsoft, Visa, WaMu, Adobe, Wells Fargo, American Eagle, Charles Schwab, and Blue Shield. Chris then spent a year working freelance for Josh at global PR firm Hill & Knowlton on brand and narrative projects for LinkedIn, Qualcomm, WageWorks, BrightSource Energy, and Deloitte. He then moved in-house with Xilinx, a programmable logic company, where he spent four years managing creative services and agency relationships, as well as doing hands-on work in design and messaging. In 2013 he took on the Creative Director role at AssetMark, a financial services firm, where he led the in-house creative team and worked closely with members of the firm’s C-suite. After four years with AssetMark, he joined Intel’s Programmable Solutions Group as the in-house Creative Lead, where he collaborated on campaign and brand integration work for a business unit that was once a separate company, Altera. Three years later, in 2020, he accepted the position of Creative Director with Rob Roy Consulting.
Chris is a San Franciso native and a graduate of UCLA, where he majored in English.
Operations & Administration
Maggie Li heads up operations and administration for Rob Roy Consulting, but her real job is making things more efficient, fun and energetic while enhancing productivity. Maggie has 15 years of experience as a “Jill of All Trades” for several fast-paced tech companies in San Francisco. For five years she was the Executive Admin to the CEO and Office Manager for Brightidea.com, an innovation management company. She was promoted to Chief of Staff, Head of Operations, and Head of Events, which involved running large conferences in the Bay Area. Following Brightidea.com, Maggie was the Office Manager and Culture Ambassador for Highwire PR, and Executive Admin and Office Manager to the CEO of Bescover.com.
Maggie is the founder of the Groundswell Foundation, a 501.3.c. NGO that advises non-profits on fundraising strategies and how to create memorable outside-of-the-box events for fundraising efforts. Groundswell’s clients include Mama-Hope, Leukemia Lymphoma Society Man Woman of the Year, Arbor Day Foundation, St. Jude Children's Research Hospital, and The International Ocean Film Festival. Maggie’s current focus is on ocean and environmental initiatives in the Yucatan Peninsula, partnering with the Sea Shepherd Conservation Society and Coral Reef Alliance.
When she’s not working at solving the problems that the rest of us cannot, Maggie can be found kiteboarding, snowboarding, competitive sailing, deep sea diving, and painting professionally.
Josh is convinced that she’s Batgirl.