Congratulations, Surescripts, on your Silver Aster Award!
By: Joshua Reynolds
We love it when our clients succeed. It’s how we measure our value as trusted advisors. And we especially love it when those clients are driven by a powerful purpose.
One such purpose-driven client is Surescripts, a nationwide health information network supporting the exchange of patient clinical and medication information. Earlier this year, Surescripts garnered several wins at the Aster Awards, which honor excellence in healthcare advertising. The win that delighted us specifically was their Silver Aster for Marketing Excellence in the Brand Story category. Surescripts operates at the center of a thriving network of patient-centric healthcare organizations. Over the years, Surescripts has taken that network on a journey—from working in individual, disconnected silos to joining together in a shared purpose to increase patient safety, lower healthcare costs and ensure quality care for everyone. It’s a journey that makes for an engaging and transformative story, and one that inspires customers, partners and employees alike.
Rob Roy has worked alongside the Surescripts team for more than three years as they’ve refreshed their brand narrative, adjusted their marketing strategies and aligned with their sales and customer service teams to bring this story to life in all aspects of their messaging. And we are proud to have been a part of this incredible work. Surescripts’ approach to brand storytelling is a model for any marketer looking to inspire change and growth in their own industry.