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    • Marketing in a Time of Fear
    • Persuasive Communications When Remote
    • The Power of Conviction
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  • Contact Us
  • Home
  • About Rob Roy
  • Services
  • Client Experience
  • Perspectives
    • VidMob: Intelligent Creative That Works
    • Marketing Budget Cuts and Boosts: A Silver Linings Playbook
    • RUCKUS: Reclaiming Leadership
    • Thankfulness and Giving in 2022
    • CentralSquare: Re-ENGAGED in 2022
    • How Do You Walk Your Walk?
    • Mental Health Awareness
    • Persuasive Storytelling and the Human Impact of Innovation
    • The Truth about Culture, Coaching and Corporate Performance
    • Congratulations, Tantalus
    • Giving Thanks in 2021
    • Trusted Advisor Framework: Rob Roy Interview
    • Pathways to Conviction: The Impact of Fear on Decision-Making
    • Persuasive Storytelling Part 2: The Process, Pitfalls and Perils of Narrative Development
    • Harnessing the Power of Myth in Corporate Narratives: The Persuasive Storytelling Model
    • When It Comes to Purpose, Walk the Walk
    • Happy Thanksgiving!
    • Congratulations Surescripts
    • Using Fear to Hone Purpose
    • AIM + Design Principles
    • Building a Persuasive Strategy
    • The Art and Science of Persuasive Storytelling
    • A Principled Stand
    • The Power of Purpose
    • Connection Re-Imagined
    • Marketing in a Time of Fear
    • Persuasive Communications When Remote
    • The Power of Conviction
  • Insights
  • Contact Us
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December 19, 2022

RUCKUS:
Reclaiming Leadership

RUCKUS offers exceptionally resilient connectivity and Wi-Fi solutions for the most challenging environments, such as hotels, schools, public spaces and apartment buildings. The company had been acquired by multiple parent companies since its inception, and by the time it was established as a division of CommScope, the RUCKUS brand had become lost in the shuffle. In order to get the help it needed to reclaim leadership, the RUCKUS team brought in Rob Roy.
 
After a successful brand reboot and kickoff that leveraged their new narrative and vision, RUCKUS General Manager Bart Giordano stated, “We’ve enjoyed working with the Rob Roy team from day one. They asked us probing questions, took our feedback but pushed back where it was important, and most importantly, they helped us find a narrative that’s authentic and true to who we are and what we can do for our customers.”
 
If you’d like to learn how Rob Roy helped RUCKUS articulate its differentiated connectivity experience, please download our case study.
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​Rob Roy Consulting, Inc.  |  1 First Street, Suite 6 , Los Altos, CA 94022