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    • VidMob: Intelligent Creative That Works
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    • Thankfulness and Giving in 2022
    • CentralSquare: Re-ENGAGED in 2022
    • How Do You Walk Your Walk?
    • Mental Health Awareness
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    • Trusted Advisor Framework: Rob Roy Interview
    • Pathways to Conviction: The Impact of Fear on Decision-Making
    • Persuasive Storytelling Part 2: The Process, Pitfalls and Perils of Narrative Development
    • Harnessing the Power of Myth in Corporate Narratives: The Persuasive Storytelling Model
    • When It Comes to Purpose, Walk the Walk
    • Happy Thanksgiving!
    • Congratulations Surescripts
    • Using Fear to Hone Purpose
    • AIM + Design Principles
    • Building a Persuasive Strategy
    • The Art and Science of Persuasive Storytelling
    • A Principled Stand
    • The Power of Purpose
    • Connection Re-Imagined
    • Marketing in a Time of Fear
    • Persuasive Communications When Remote
    • The Power of Conviction
  • Insights
  • Contact Us
  • Home
  • About Rob Roy
  • Services
  • Client Experience
  • Perspectives
    • VidMob: Intelligent Creative That Works
    • Marketing Budget Cuts and Boosts: A Silver Linings Playbook
    • RUCKUS: Reclaiming Leadership
    • Thankfulness and Giving in 2022
    • CentralSquare: Re-ENGAGED in 2022
    • How Do You Walk Your Walk?
    • Mental Health Awareness
    • Persuasive Storytelling and the Human Impact of Innovation
    • The Truth about Culture, Coaching and Corporate Performance
    • Congratulations, Tantalus
    • Giving Thanks in 2021
    • Trusted Advisor Framework: Rob Roy Interview
    • Pathways to Conviction: The Impact of Fear on Decision-Making
    • Persuasive Storytelling Part 2: The Process, Pitfalls and Perils of Narrative Development
    • Harnessing the Power of Myth in Corporate Narratives: The Persuasive Storytelling Model
    • When It Comes to Purpose, Walk the Walk
    • Happy Thanksgiving!
    • Congratulations Surescripts
    • Using Fear to Hone Purpose
    • AIM + Design Principles
    • Building a Persuasive Strategy
    • The Art and Science of Persuasive Storytelling
    • A Principled Stand
    • The Power of Purpose
    • Connection Re-Imagined
    • Marketing in a Time of Fear
    • Persuasive Communications When Remote
    • The Power of Conviction
  • Insights
  • Contact Us
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February 6, 2023

VidMob:
Intelligent Creative That Works

VidMob’s Intelligent Creative Platform uses AI to analyze digital ads and then provide meaningful, actionable insights on the creative to make those ads work better. A challenging economy, continuing signal loss and squeezed resources mean it’s more critical than ever for ads and content to create connections and drive business impact. VidMob compares creative data to KPIs like clicks, purchases and view-throughs to inform teams on what’s working in their ads and why, making creative more accountable to a company’s bottom line.
 
Learn how Rob Roy helped VidMob craft a narrative for its high-growth, ever-evolving product offerings—aligning with business objectives in a way that spoke the language of the industry and its buyers.​
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​Rob Roy Consulting, Inc.  |  1 First Street, Suite 6 , Los Altos, CA 94022